When creating your Shopify store, it's always great to get some inspiration. Why not take a look at some of the best Shopify stores? Here's a comprehensive analysis of some very successful eCommerce stores.
But also, how you can replicate their success...
We're going to be taking a look at a few key metrics:
- What they sell
- Traffic
- Store design
Now let's get to the list!
Ring To Perfection predominately sells men's and women's accessories, and couples jewelry. This is the perfect store people can go to when looking for a gift for a loved one. The products are completely manufactured and supplied by suppliers from Aliexpress. They have a massive catalog of products for people to choose from to find the exact style they want.
Ring To Perfection heavily utilizes the blog post method. They create blog posts (similar to this one you're reading right now) on specific topics or interesting things in the jewelry niche. This brings in over 35% of their total traffic!
They also use Facebook ads to get traffic to their store. This method also brings in a considerable amount of traffic. Ring To Perfection runs these conversion based ads to send traffic to specific products on their store.
This shop utilizes an interesting and unique setup in comparison to some other of the best Shopify stores. Ring To Perfection uses a WordPress blog to write blog articles for organic SEO traffic and uses Shopify to manage their Ecommerce store. This pairing makes for a powerful combination for designing pages exactly how they want them to look.
Watch my video to see a visual analysis of the best Shopify stores
This video will give you a visual analysis of each of these stores mentioned in the post, as well as some extra tips on why these are some of the best Shopify stores. There is a pattern to why these stores have success, and you can follow some of the tactics or strategies they use.
The Night Sky takes a different approach when it comes to their store. Instead of offering a large variety of products like some of the other best Shopify stores, instead they focus on one single killer product.
This one single killer product is their custom sky map.
They create an emotional connection for their customers to their product by making the star map custom around a specific date. Consider adding in custom products in your eCommerce business.
On their product and checkout page they offer an amazing experience for their customers to get them exactly what they're looking for. You could implement something similar with a quiz or specific metric on your own site as well.
The Night Sky sticks to a simplistic Shopify theme design that focuses all around their main single product that they sell. This design is more focused and acts like a straight sales page funnel for their star map.
MVMT Watches, or Movement Watches sells high quality minimalist watches. They are definitely at the fore front of their niche and are the most popular choice for most people when shopping for a clean watch.
These watches are custom designed and manufactured for their brand.
MVMT Watches heavily utilizes influencer traffic to bring customers to their business. These influencers are then promoting their watches on Instagram and YouTube with custom discount codes as an affiliate.
About 76% of their traffic comes from direct influencer traffic!
Influencer marketing is excellent because you are able to leverage other people's followings and direct that traffic to your business.
Just like their watches, their site is very clean as well. With such a massive catalog, they have many different product collections with a male and female watch organization system.
Every single product has a nice, clean picture with a simple description that really carries their branding into the store.
But Wait! How can I replicate their success?
In order to replicate some of the best Shopify stores success (like in the picture above) you need to utilize some tools!
Don't worry, they're all free to use.
It's absolutely crucial to model success in the world of business.
Here they are...
Similar web allows you to view any website's traffic sources and where they obtain it from. This is how I'm able to see where these best Shopify stores actually get their traffic from!
Understanding where a business generates their traffic is an excellent way to develop your own game plan to build a successful business.
MyIP.ms allows you to view any website's daily visitor traffic. As long as the site has over 200 visitors per day, it will show the specific traffic number for that day. This is excellent to view whether or not a business is bringing in leads and customers into their virtual door.
If a business isn't generating much traffic, (although there are some exceptions), you most likely don't want to model their website.
The bottom line
When designing your Shopify store it is very important to get inspiration and learn from what other businesses have success with.
It's all about modeling success and implementing that into your own.
Go out there and build your store!
This post may contain affiliate links. Please read my affiliate disclosure for more information.
