Review of: ClickFunnels
Use: Marketing Funnel Software
Effectiveness
You will build sales funnels that convert.
Price
Not the cheapest, quite expensive.
Ease of use
Incredibly simple to understand.
Support
Limited helpfulness to customize.
Like
Don't Like
Summary: ClickFunnels for me is the simplest marketing and sales funnel software out there on the market. However, it is quite pricey. Additionally, their closed source system limits the customization and ownership of your pages.
This is why I put this review together. To help you understand the pros and cons, and build an efficient marketing funnel system. Enjoy !
From $97/month (Free Trial For 14 Days)
Comparatively to the juicy videos made to promote this product, you will not find just another blatant sales pitch in this review. Why is that? Because there are too many spammers just out for a check saying ClickFunnels is the "only" system to create sales funnels in your business, or trying to get you in with their bonus pack.
That is so far from the truth, and is not what ClickFunnels is really about for many people that actually use the software. ClickFunnels is about a simple all-in-one system that allows you to create proven funnels that generate conversions.
Now the special part about this bit is that last sentence. While it can be extremely powerful for the right person, it's only helpful if you have a business that has a good value to deliver to the people that reach your funnels and pages.
Additionally, most people that start out are looking to "make riches" just by joining in on their software.
In this ClickFunnels review, I'm not going to try to sell you on their software. I will simply show you how you can utilize it in your business, the results possible by implementing a sales funnel, and if the software is right for you.
Straightaway, the funnel building and advanced sales tactics are fairly advanced and therefore, a lot of the concepts can be confusing. Feel free to use the comment section if you have a question.
What Is ClickFunnels?
ClickFunnels is an online sales and marketing funnel builder system. You are able to bring people in through a series of specific pages, and then turn those people into valuable conversions for your business.
Inside you get a load of out of the box templates with proven sales copy and colors.
You can build opt-in pages, sales pages, and any other kind of landing page you desire to create. The real benefit here is that everything is in one easy to use platform without stringing a variety of other software together.
ClickFunnels allows you to integrate all these features in one:
- Landing page builder
- Shopping cart
- Intricate sales pages
- Members area content
- Affiliate systems
- Host webinars
Traditionally you would need a suite of different programs to achieve each of these goals. Instead with ClickFunnels, each of these different pieces all work together inside. This allows you to streamline your sales funnel process much more easily.
Of course with ease of use, does come with some downsides. We will discuss these in the full breakdown of the pros and cons of ClickFunnels later inside this review.
How Can A Sales Funnel Help Grow Your Business?
Although having established traffic built (whether it's organic or paid) and a product to sell is most important. In particular implementing a sales funnel is what can drive your results much higher than ever before.
Think about it like this...
If you have a product offering you want to sell (or an affiliate offer), you should make it as easy as possible for your customers to reach those solutions.
Without a funnel, it's difficult to measure your efforts and your business "flow".
This is how most businesses operate without a funnel:
When you don't have a funnel, and traffic reaches your website... you're hoping that people somehow reach your sales pages or go to purchase your products or services in a non-linear fashion.
This can definitely work, yet it's not the most efficient method because people have to navigate through to try and find what you have to offer.
Not to mention, you're not providing additional value along the way that can bring people through your value ladder to even more products that can help them.
Instead, you can send your visitors through a specific set of pages like this:
These steps can bring your visitors through a step by step "process bar" that delivers value to them in an automated fashion via funnel pages and emails.
This is effectively the model to what a sales funnel is, and what ClickFunnels is all about. By simply implementing these concepts, you can drastically increase your business revenue.
If you aren't quite ready to take action on your sales funnel yet, you can read a bit more through the book DotCom Secrets.
This is written by the creator of ClickFunnels, Russell Brunson. He gives a bit of a deeper look into why you should have a sales funnel, and how it can help you grow your business. You can read my DotCom Secrets review, to see if it's right for you.
What Can You Create In Your Sales Funnel?
Ultimately, there are an infinite number of different funnels and ways to implement these concepts into your business.
The tutorial shown above is from Russell Brunson, and he provides the different potential options you have for your marketing funnel.
Where It Performs Well
Where It Falls Flat
Is ClickFunnels Right For You?
Now that I've covered all the different features and functions of ClickFunnels, comparing the pros and cons and giving my experience along the way -- let's talk about YOU.
As with every tool, ClickFunnels isn't the right choice for everyone, so I'd like to get to the bottom of exactly who this software is for.
Works best if you:
Not best if you:
ClickFunnels Alternatives
Of course, ClickFunnels is not the only sales funnel builder for your website and business. There are other options that actually work better depending on your goals or if you actually want to own the pages you create.
Each of these alternative solutions to ClickFunnels effectively strip apart what piece you may specifically need for your business. You can typically achieve the same technical results with a better program, and for much cheaper in many cases.
Thrive Architect - Landing Page Builder
You can build out effective landing pages for your products, or website pages. Not to mention, you can also create opt-in pages to build your email list. However, this does not include a shopping cart function in comparison.
Membermouse - Membership Site Creator
If you have a need to build a membership program, or locked information course content, you can easily build out these products with Membermouse.
GetResponse - Email Marketing System
For those who need an email marketing plan with automation follow-up, you can collect emails, and grow and manage your email list with GetResponse.
Each of these different alternative software options can bring you value depending upon the solution you need more specifically in your business.
Additionally, there's an entire blog post going over a full-on ClickFunnels alternative solution if you'd like to learn more.
Conclusion
It's become quite dynamic and robust for ClickFunnels overtime to help business owners built a profitable back-end system to sell products and monetize effectively.
In order to create a quality sales funnel, this software is perfect for this to make the entire process much easier for you. This works well for selling your own products and designing intricate sales functions.
However, if not, ClickFunnels can prove to be quite overkill for you. If you only plan to collect emails, or sell a simple front end product... then an alternative solution might be more helpful for you.
Moreover you do still need a traditional website today. It's not simply enough to only have a sales funnel system. Especially if you plan on doing any form of search engine marketing, you need a blog function to create content.
Despite the pitfalls, this software still is incredibly useful depending upon the goals in your business, and what you need to achieve.
All in all, I highly recommend giving ClickFunnels a try. (It comes with a 14-day trial).
This post may contain affiliate links. Please read my affiliate disclosure for more information.